About us

We are an innovative, people-focused, clean-beauty company that believes health, wellness, and beauty go hand in hand. It is our privilege to help you reach your beauty goals using harmless ingredients, and with the best formulas in the world. Our very first product, our liquid dual eyeliner, is just that! Easy to apply and stays on the whole day. Made with the best vegan, gluten-free, and Paraben-free ingredients—enjoy the look of your daily easy liner!

We are driven by the belief that everyone has the power to make their own happiness. And that power begins with thinking clean and healthy. We understand you don’t always have time for makeup. In today's world, our lifestyle changes quickly, and it can be hard to remember to take care of yourself. Not to worry, we’re one step ahead of you. We work hard to invent new beauty products to make it easy for you to start your day by enhancing your own beauty!


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